About

Zak Pines is a Moneyball Marketer, which he defines as a data-driven marketing leader closely aligned with sales on driving revenue growth. Zak is the VP, Marketing for Bedrock Data, and has worked in MarTech and marketing automation for nearly two decades.

His MarTech career highlights include developing Omnicom Group’s first marketing automation practice at LiveTechnology in the 2000s, and then later becoming one of the first Marketo services partners in 2010. Zak also developed the first NBA analytics & data mining products for IBM, and ran global demand generation at Ipswitch.

You can follow Zak's marketing musings at www.MoneyballMarketer.com and @MoneyballMktr on Twitter.

Exciting that my role as VP, Marketing at Bedrock Data gives me opportunity to regularly create content around my passion, MarTech. Here's some examples of recent content:

And coverage....

I also regularly published content to Aberdeen's CMO Essentials:

I have also been drawn into LinkedIn publisher as a great way to create engagement with like-interested marketers, these are my posts there.

For all of the above, please comment and share!

These are additional articles with mentions:

I previously blogged at Avitage.com and these were some of my historical favorites from the 2010-11 timeframe:

It's too bad the Internet of the 20th Century isn't as well indexed as this, the Big Data era, as much of my writing from that time period can't be found online. It includes:

  • 3 Years at Yale Daily News (Sports Editor, Football & Basketball Writer, Columnist "Pines Between the Lines")
  • Writing for NBA.com ("Beyond the Box Score"), CBS Sportsline, ABC Sports & AOL