Zak Pines is a Moneyball Marketer, which he defines as a data-driven marketing leader closely aligned with sales on driving revenue growth. Zak is the VP, Marketing for Bedrock Data, and has worked in MarTech and marketing automation for nearly two decades.
His MarTech career highlights include developing Omnicom Group’s first marketing automation practice at LiveTechnology in the 2000s, and then later becoming one of the first Marketo services partners in 2010. Zak also developed the first NBA analytics & data mining products for IBM, and ran global demand generation at Ipswitch.
My role as VP, Marketing at Bedrock Data (and later also running sales at Bedrock Data) gave me opportunity to regularly create content around my passion, MarTech. Here's some examples of content:
Infographic: When Integrating Your Cloud Systems, Words Matter - demonstrated what Bedrock Data does in an educational way, and I was thrilled that ChiefMarTec himself Scott Brinker loved it
Marketo Power User Series - a fun project that got me talking to great people around the Marketo partner and user community, and have gotten wonderful feedback
HubSpot Power User Series - rolled this out as part of our pre INBOUND 2016 campaign focussed on HubSpot
State of Inbound Report Says Top CRM Challenge is Integration (newsjacking from the great people at HubSpot)
Pardot Just Killed Your CRM Integration, Now What? (newsjacking from the great people at Salesforce Pardot
12 Keys for a High Performing Marketing Automation & CRM Integration - in depth piece that gets to the heart of how Bedrock Data helps customers
Why Bedrock Data is Giving Away a One-of-a-Kind HubSpot Lego at INBOUND 2016 - explaining our unique gift idea (which was a big hit at the show)
Using a Data Integration Platform vs. Coding Your Own - positioning vs. objective during sales process
The Marketer's Mega Guide to HubSpot Integrations & The Marketer's Mega Guide to Marketo Integrations - New expert guide format for Demand Gen content - reinforcing expertise as differentiator in sales & marketing process
How do I do closed loop reporting in HubSpot, really? and Making HubSpot marketing data available in your CRM - good, "how to" content
4 Steps to Launching a Success Sales & Marketing Data Sync Project - content that aligns, and helps walk a prospect through, their buying process
Pairing HubSpot and your Sales CRM for a Win-Win - a refresh of expert level content
A Rosetta Stone of marketing technology terminology - ChiefMarTec.com
How to Integrate Your Cloud Systems By Understanding the Unique Terminology of Each Tool - B2B Growth Show Podcast
3 Lessons Learned from 20+ Marketo Experts - B2B Growth Show Podcast
Best Practices from Marketo Power Users - Perkuto Blog
20 Ideas from Power Users to Power Up Your B2B Marketing Automation - guest post on Marketo blog
Why Leaders Attend HubSpot's INBOUND 2016 (quote) - LeadGnome Blog
Developing the Next Wave of Marketing Leadership - MassTLC Event
Flipping Funnels Weekly: Account Based Marketing Roundup - featured by Sangram Vajre, the Flipper of Funnels himself
An Overview of the HubSpot-NetSuite CRM Integration - Revenue River blog
Why It's Essential to Integrate Your Marketing Systems, and How to Overcome Common Integration Challenges - Marketing Cupcakes Podcast
A Review of Bedrock Data with Zak Pines - One Last Tool Podcast
What do Sales & Marketing Leaders Love About Account Based Leads? - LeadGnome Blog
MarTech 2017 Conference Agenda - Co-Presented with Luque Wang of GE Digital on "Aligning Your Marketing Operations with Sales"
... and here's the video of my presentation with Luque Wang at MarTech San Francisco: "Aligning Marketing Operations & MarTech with Sales"
Customer Interviews: a 3-Step Process to Fuel Your Content - B2B Growth Show Podcast
What Does the Future Hold for Agencies? 3 Leaders Weigh In - HubSpot Blog
Digital Agency Day - Speaking Session "How Agencies are Disrupting Systems Integrators"
Secrets of a Successful Sales and Marketing Partnership - OpenView - I really like this one!
Interview with MarTech Advisor - MarTechAdvisor.com
An Interview with Zak Pines, VP of Marketing, Bedrock Data - Outseta Blog with Geoff Roberts
Guest Presenter at HG Data & SiriusDecisions Webinar "A Data Driven Approach to Implementing the Demand Waterfall", highlighting my use of technographic data in building highly relevant, targeted programs
Speaking at OpenView's GoToMarket Forum Sept 7, 2017 on the panel "From Start-ups to Fortune 500: Hear From Executives on What They've Learned About Alignment Along The Way"
Presented on ABM + Inbound at the Engagio User Group on Sept 14, 2017
A CMO Discussion: Inbound, Outbound & ABM - MassTLC Website
Standing Out in Sea of MarTech Vendors - feature article in Katie Martell Weekly Newsletter
Presented on Content Message + Delivery on BrightTalk Webinar with HG Data & TechTarget on Oct 17, 2017
Quoted in "Say Hello to the Future of Account Based Marketing" - Drift Blog
Quoted in "How You Can Stem Database Decay Continuously" - LeadGnome Blog
Interview on the Marketing Milestone Podcast with Jason Hekl - Trustworthy Data & the ABM vs Inbound Debate
Clear These 6 Data Hurdles to Achieve a 360-Degree Customer View - CMSWire - Jan 17, 2018
Panelist on New Demand Generation Approaches at Sales & Marketing Innovators (SAMI) at PTC on Jan 30, 2018
Quoted in "Bedrock Data unveils software to unify customer data" - MarTech Today on March 2, 2018
Podcast Guest on Hard Corps Marketing Podcast - We discuss the genesis of moneyball marketing, tips for using marketing data the right way, and much more - March 6, 2018
Quoted in "Bedrock Data Offers Automated Remedy for Cloud Data Silos" - CRN on March 9, 2018
Speaker at Marketo User Group on getting the most out of marketing reporting March 15, 2018
Quoted in "Get the Secret to Creating a 360-Degree Customer View" - DBTA.com March 16, 2018
Guest Speaker at IMPACT's Website Throwdown on March 20, 2018
Guest on Inbound Success Podcast - Using Customer Stories to Drive Inbound Leads - April 2, 2018
Eliminate the Gap Between Your Applications & Analytics - MSDynamics World - April 11, 2018
The Cure for Chaos: Automating Your Data Pipeline - Datanami - April 12, 2018
The Tipping Point for Data Visualization & Dashboard Tools - Software Magazine - April 18, 2018
Panelist at MarTech West in San Jose April 25, 2018
Presenter at Product Marketing Community Boston event April 29, 2018 on "The Key to Sales Enablement - Customer Interviews, Here's How"
TechBytes with Zak Pines - MarTech Series - June 11, 2018
Judge for MassTLC Sales & Marketing Technology Awards - June 19, 2018
Co-organized launch of Looker Boston User Group at HubSpot - June 21, 2018
Interview on LeadGnome blog on marketing database (please excuse the video quality) - June 26, 2018
Interview with MarTech Series - June 29, 2018 - I like this interview!
Guest on the Intelligent Marketer Podcast - July 24, 2018
Interview with Mautic as part of their CMO Secrets Series - September 19, 2018
Bedrock Data acquired by Formstack! Huge news, great accomplishment, and great colleagues at Formstack as we move forward - February 27, 2019
Talking Stack Podcast - March 12, 2019
I also regularly published content to Aberdeen's CMO Essentials:
Featured in the CMO Essentials 200th Thank You Post
I have also been drawn into LinkedIn publisher as a great way to create engagement with like-interested marketers, these are my posts there.
Why Google Will Buy Marketo - this one connected! 2,463 views, 47 likes & 31 comments - and update nearly 3 years after being posted on 8/24/2017, this prediction is partially met with an announcement of an "alliance" between Google and Marketo
For all of the above, please comment and share!
These are additional articles with mentions:
The Integrate blog ran the syndicated post 5 Actions to Drive Sales-Marketing Alignment & Business Performance
How Inbound Thinking Influences Content Marketing via CMO Essentials (quoted)
How Do You Bridge the Marketing-Sales Gap? Advocates! via TechTarget's Mktr2Mktr Blog - Courtney Kay describes the teleprospecting/advocacy program I founded at Ipswitch
MoneyballMarketer blog featured in RevEngine's Top Marketing Technology Blogs
I previously blogged at Avitage.com and these were some of my historical favorites from the 2010-11 timeframe:
7 Ways to Take Your Webinars to the Next Level - tips and tricks to get more out of webinars (they all still apply and I'll be updating with more)
Rethinking "Why You Do Webinars" (webinars as a content marketing vehicle)
Applying Digital Body Language to Webinars (combined two of my favorites - marketing automation and webinars)
It's too bad the Internet of the 20th Century isn't as well indexed as this, the Big Data era, as much of my writing from that time period can't be found online. It includes:
3 Years at Yale Daily News (Sports Editor, Football & Basketball Writer, Columnist "Pines Between the Lines")
Writing for NBA.com ("Beyond the Box Score"), CBS Sportsline, ABC Sports & AOL